Identification of effective factors on customer loyalty with mobile industry
نویسندگان
چکیده
منابع مشابه
Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2013
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2013.07.019